What type of research design should a marketing researcher use to find out how many customers there are,what brands they buy and in what quantities,which advertisements they recall,what are their attitudes toward the company,and who is the competition?
A)exploratory research
B)descriptive research
C)causal research
D)explicit research
E)exhaustive research

Question

Quizplus · Accepted Answer

Descriptive research is used to describe the characteristics of a population or phenomenon being studied. In this example, the researcher is trying to find out information about customers, their brand preferences, quantities purchased, advertisement recall, attitudes towards the company, and competition. Descriptive research is best suited for answering these types of questions.

What Type of Research Design Should a Marketing Researcher Use