What is the purpose of a market tracking study?
A) to determine if consumers switched brands from one time period to the next
B) to measure some variable of interest, such as market share or unit sales over time
C) to determine the relationship between several variables
D) to search for and interpret existing information relevant to the research problem
E) to keep up with changes competitors are making in their marketing mixes

Question

Quizplus · Accepted Answer

The purpose of a market tracking study is to measure some variable of interest, such as market share or unit sales over time. Option B is the only choice that accurately reflects this purpose.

Answer: A and E
 Market tracking studies can also be used to determine if consumers switched brands from one time period to the next, and to keep up with changes competitors are making in their marketing mixes. Therefore, options A and E are also valid choices.

What Is the Purpose of a Market Tracking Study