A firm selects a test market city that it believes will give them very favorable results because it knows the media will publicize the "success" of the new test product. This may be considered stupid, but it would not be considered to be unethical.

Question

Quizplus · Accepted Answer

This action can be considered unethical as it involves manipulating the results of the test market by purposely choosing a city that will yield favorable results and using media as a tool to deceive consumers. It goes against ethical business practices of transparency and honesty.

A Firm Selects a Test Market City That It Believes