Dirt Devil vacuum cleaning company is interested in knowing if a proposed advertising message will be effective in generating interest in purchasing their portable vacuum cleaner.They contact marketing research firm,InsightExpress,which has a service that tests proposed ad copy with consumers they have recruited to participate.Copies of the ad are prepared and are shown to several hundred consumers online.Consumers evaluate the ad,and the results are given to Dirt Devil.This is an example of which of the following?

Question

Quizplus · Accepted Answer

This is an example of cross-sectional research because it involves collecting data at a single point in time from a sample of consumers to evaluate the effectiveness of the ad.

Dirt Devil Vacuum Cleaning Company Is Interested in Knowing If