BPI is a general measure of buying power of the total population. Which of the items listed below may be better suited for use by a luxury car manufacturer to determine the market potential for his/her luxury car?
A) Luxury Automobile Market Today Magazine
B) Survey of Buying Power Plus
C) Demographics USA
D) Life Style Market Analyst
E) Customized BPI

Question

Quizplus · Accepted Answer

While BPI is a general measure of buying power, a customized version of BPI would be better suited for a luxury car manufacturer to determine the market potential for their luxury car. This customized BPI would take into account the specific income and spending habits of the target market for luxury cars. The other options listed may provide some useful information, but they are not as tailored to the specific needs of a luxury car manufacturer.

BPI Is a General Measure of Buying Power of the Total