Walt Lewis was interested in knowing how best to allocate territories in Texas to the new, 10 member sales force he hired. While the sales force was undergoing training, Walt sought some secondary data that would help him allocate sets of counties to the salespersons. He knew he had to be equitable and felt strongly that each set of counties should have a market potential about equal to all the other sets. He needed some quantifiable measure of the market potential for each county, and he didn't want to use any Census data because he felt like this was outdated. Which secondary data source should Walt use?
A) County Maps International, Market Potential Edition
B) Statistical Abstract of the United States
C) Survey of Buying Power
D) Information provided by each county's chamber of commerce
E) World Market Potentials

Question

Quizplus · Accepted Answer

The Survey of Buying Power is a database that provides quantifiable measures of market potential for each county in the United States. It is based on recent consumer expenditure data and is often used by businesses to allocate sales territories. Therefore, it would be the best choice for Walt to allocate territories in Texas.

Walt Lewis Was Interested in Knowing How Best to Allocate