Nielsen's Scantrack Services and Information Resources, Inc.'s, InfoScan Custom Store Tracking services are:
A) market tracking services
B) consumer tracking services
C) UFO tracking services
D) market tracking services at the retail (store) level
E) customized segmentation services for supermarkets
Correct Answer:
Verified
Q1: A form of external, secondary data that
Q2: When retail store tracking data are not
Q4: The Maritz Poll samples consumers and asks
Q5: Which of the following would be best
Q6: Which of the following is NOT one
Q7: The primary benefit of geodemography is:
A) demographic
Q8: Which of the following is an area
Q9: Standardized services differ from syndicated data services.
Q10: Which of the following statements about VALS
Q11: ESRI has grouped U.S. consumers into 65
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