Standardized information services collect market tracking data at the household level by using:
A) video cameras, 35 mm cameras, tape recorders, and scanning devices
B) panels of auditors, diaries of store managers, and video cameras
C) consumer protocol data, household pantry inventories, and private investigators
D) panels of consumers who may use scanning devices, diaries, and home audits
E) focus groups, ethnographic studies, and diaries

Question

Quizplus · Accepted Answer

Standardized information services typically use panels of consumers who participate voluntarily and use a combination of scanning devices, diaries, and home audits to collect market tracking data at the household level. This method allows for a representative sample of the target population to provide accurate and reliable data over an extended period of time. Choice A is incorrect because video cameras and 35 mm cameras are intrusive and may not capture all necessary data. Tape recorders are also impractical for collecting market tracking data. Choice B and C both use methods that are either intrusive or unreliable. Choice E is incorrect because focus groups and ethnographic studies are not designed to collect market tracking data at the household level.

Standardized Information Services Collect Market Tracking Data at the Household