Nissan Motor Corporation sent a Japanese researcher to stay at the home of a California couple as part of a student exchange program. However, the researcher was really spying on the couple to better understand automobile buying behavior. This illustrates:

Question

Quizplus · Accepted Answer

This scenario raises ethical questions because the couple was not aware that they were being observed for research purposes, and their privacy was potentially violated. This highlights the importance of obtaining informed consent from research participants and conducting research in an ethical manner. It is not necessary to disguise observations, and both structured and unstructured observations can be legal and valid research techniques when conducted ethically.

Nissan Motor Corporation Sent a Japanese Researcher to Stay at the Home