Advantages of CATI include:
A) interviews can be conducted via TV cable
B) cable and TV interviewing may be conducted simultaneously
C) the computer dials the respondent, brings up the questions to the interviewer, and moves ahead to the appropriate question
D) it can be enhanced with the drop-off survey technique
E) low setup costs

Question

Quizplus · Accepted Answer

CATI allows for efficient and accurate data collection, with the computer handling many tasks such as dialing and question presentation. This can streamline the interviewing process and improve data quality. Options A, B, and D are not advantages specific to CATI, and therefore are not the best choice. Option E is a possible advantage, but not as directly relevant or significant as the benefits provided by the automated features of CATI.

Advantages of CATI Include