A prominent national accounting firm runs television advertisements showing an accountant working alone late in the office on a client's project,while clenching a long-stemmed rose in his teeth and grinning ecstatically. The message of the ad is that this firm's accountants love their work. This ad seeks to convey a sense of the organization's to the viewers.

Question

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The advertisement seeks to convey the firm's culture, specifically the belief that their accountants are passionate and devoted to their work. The image of the accountant working late with a rose in his mouth suggests a romanticized view of the firm's work ethic and values.

A Prominent National Accounting Firm Runs Television Advertisements Showing an Accountant