Because they measure psychological constructs of consumers, such as attitudes, opinions, and so on, and because these constructs exist on a continuum, scaled-response question formats are most useful for measuring:
A) physical constructs
B) brand name awareness
C) sales
D) unobservable constructs
E) psychological aspects

Question

Quizplus · Accepted Answer

Scaled-response question formats are most useful for measuring unobservable constructs because these constructs, like attitudes and opinions, are not directly measurable and exist on a continuum.

Because They Measure Psychological Constructs of Consumers, Such as Attitudes