Which type of scaled-response format contains bipolar words such as "hot-cold," "wet-dry," "convenient-inconvenient," and so on?
A) constant sum scale
B) life-style inventory
C) semantic differential scale
D) graphic intensity
E) percentage scale

Question

Quizplus · Accepted Answer

The semantic differential scale contains bipolar words or phrases at opposite ends of a scale, such as "hot-cold," "wet-dry," "convenient-inconvenient," etc. Respondents select the point on the scale that best represents their opinion or feeling towards the object being rated.

Which Type of Scaled-Response Format Contains Bipolar Words Such as "Hot-Cold