All response formats are easy and straightforward. All consumers should be able to answer any of them, therefore, the ability of the respondent is not really a consideration in determining the response format.

Question

Quizplus · Accepted Answer

The ability of the respondent should always be taken into consideration when determining the response format. Different individuals may have different levels of literacy, cognitive ability, or technology proficiency, and response formats should be chosen to minimize the possibility of non-response or measurement error. Therefore, response formats should be carefully chosen to make them accessible and easy to understand for all respondents.

All Response Formats Are Easy and Straightforward