Reliable and valid scales are useful in marketing research, but they do not represent any kind of ethical issue for marketing researchers.

Name: Reliable and valid scales are useful in marketing research, but they do not represent any kind of ethical issue for marketing researchers.
Brand: Quizplus
Rating: 4.8 (35 reviews)

Question

Quizplus · Accepted Answer

Reliable and valid scales can pose ethical issues if they are used to manipulate or mislead consumers, or if the data collected is not handled with confidentiality and integrity.

Reliable and Valid Scales Are Useful in Marketing Research, but They