Coopetition can be described as a situation in which
A) Companies cooperate to develop complementary products and simultaneously compete
B) Companies cooperate to develop complementary products and do not compete with each other
C) One company acquires another company with which it was in competition
D) Companies with non-complementary products agree to cooperate

Question

Quizplus · Accepted Answer

Coopetition refers to a situation where companies cooperate with each other in certain areas (such as research and development) while competing with each other in other areas (such as marketing and sales). This allows companies to benefit from collaboration while still maintaining their competitive advantage, and is often seen in industries where there are high levels of interdependence among firms. In this context, the development of complementary products can be a key aspect of coopetition.

Coopetition Can Be Described as a Situation in Which