Which of the following is NOT true of respondent participation?
A) Participation is a crucial concern of marketing researchers.
B) The public may be weary of participating in research projects.
C) The public may feel intruded upon due to an increasing expectation of personal privacy.
D) The cost of conducting research has decreased as people have become resistant to participating in studies.
E) As respondent cooperation decreases, greater levels of resources must be committed to recruit comparable numbers of respondents.

Question

Quizplus · Accepted Answer

The cost of conducting research has actually increased as people have become more resistant to participating in studies. This is because more resources must be committed to recruiting comparable numbers of respondents as respondent cooperation decreases.

Which of the Following Is NOT True of Respondent Participation