Which of the following has been labeled the marketing research industry's biggest problem?
A) sampling error
B) falsehoods on the part of respondents
C) nonresponse error
D) item omissions
E) population misrepresentation

Question

Quizplus · Accepted Answer

Nonresponse error is the biggest problem in the marketing research industry as it occurs when certain respondents do not participate in the survey, resulting in an inaccurate sample. This can lead to biased results and affect the validity of the research findings. Other errors such as sampling error, falsehoods, item omissions, and population misrepresentation can also impact the accuracy of the research, but nonresponse error has been labeled as the biggest problem.

Which of the Following Has Been Labeled the Marketing Research