Although there are opportunities for unethical behavior in many areas of marketing research, there are none of these opportunities when researchers conduct descriptive data analysis.

Question

Quizplus · Accepted Answer

Although the potential for unethical behavior may be reduced in descriptive data analysis compared to other areas of marketing research, it is still possible for researchers to manipulate or distort data in order to achieve desired outcomes. Therefore, there are still opportunities for unethical behavior in descriptive data analysis.

Although There Are Opportunities for Unethical Behavior in Many Areas