The product life cycle curve that describes the sales pattern of a new product over time (growing slowly during its introduction and then spurting upward rapidly during its growth stage and finally plateauing or slowing down considerably as the market becomes saturated)is an example of which type of relationship?
A)causal relationship
B)linear relationship
C)nonmonotonic relationship
D)monotonic relationship
E)curvilinear relationship

Question

Quizplus · Accepted Answer

The product life cycle curve is an example of a curvilinear relationship as it shows a nonlinear pattern of sales growth over time, with a period of slow growth at the introduction stage, a rapid increase during the growth stage, and eventually reaching a plateau or decline in sales as the market becomes saturated.

The Product Life Cycle Curve That Describes the Sales Pattern