Case 2 Matthew is an early adopter of new technologies as they emerge in the marketplace. As a result, he often comes face to face with technologies that are in convergence, like cell phones, PDAs, digital cameras, and voice communication. What attributes does a product have to mix in order for a product to succeed in the marketplace?
A) quality and customer service
B) cost and functionality
C) cost and customer service
D) quality and convenience

Question

Quizplus · Accepted Answer

Quality and convenience are two important attributes that a product must have in order to succeed in the marketplace. Quality refers to the product's durability, reliability, and performance. Convenience refers to the ease of use and accessibility of the product.

Case 2 Matthew Is an Early Adopter of New Technologies