Junk e-mail messages use ____ for monitoring the number of people who view the e-mail and use that data to determine the direction of marketing campaigns.
A) Flash cookies
B) Web bugs
C) spam filters
D) anonymous proxy services

Question

Quizplus · Accepted Answer

Web bugs (also known as tracking pixels or clear gifs) are small images embedded in email messages, often invisible to the recipient, that allow spammers to track the number of people who have viewed the message. This data can be used to adjust marketing tactics and target potential customers. Flash cookies and anonymous proxy services are not relevant to tracking email views, and spam filters are used to prevent unwanted emails from reaching the recipient's inbox.

Junk E-Mail Messages Use ____ for Monitoring the Number of People