Case 2 Jessica does a lot of shopping online and has used an online shopping cart many times. Her major questions are is it safe to shop online, and how does e-commerce affect privacy by gathering information? She is justifiably worried about personal information and credit card numbers supplied in the course of an e-commerce transaction. Merchants who market goods and services are eager to get the attention of prospective customers, but they sometimes secretly gather information and also relay it to advertisers or other interested parties. A(n) ____ is designed to track who is reading the Web page or e-mail message.
A) client-side script
B) server-side script
C) Java applet
D) Web bug

Question

Quizplus · Accepted Answer

A Web bug, also known as a pixel tag or clear GIF, is a small, invisible image used to track website or email activity. It can be used to gather information about a user's browsing or purchasing behavior, and this information is often shared with advertisers or other third parties. Client-side scripts, server-side scripts, and Java applets can all be used in e-commerce transactions, but they do not specifically track user behavior in the same way as a Web bug.

Case 2 Jessica Does a Lot of Shopping Online and Has