Figure 14-4 Enterprise resource planning systems like the ones shown in Figure 14-4 often serve as a basis for CRM .

Name: Figure 14-4 Enterprise resource planning systems like the ones shown in Figure 14-4 often serve as a basis for CRM .
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Question

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Enterprise resource planning (ERP) systems can provide a foundation for CRM systems by integrating data from various departments and business functions, allowing for a comprehensive view of customer interactions and needs.

Figure 14-4 Enterprise Resource Planning Systems Like the Ones Shown