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Kylie, a Market Researcher, Has Failed to Provide an Interpretation

Question 11

Multiple Choice

Kylie, a market researcher, has failed to provide an interpretation of the data in the results tables in her research report. Which of the following problems in preparing the marketing research report is exemplified in this scenario?


A) Lack of data interpretation
B) Unnecessary use of multivariate statistics
C) Lack of relevance
D) Too much emphasis on too few statistics
E) Lack of generalizability

Correct Answer:

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