A report or presentation of marketing research is often the only part of a marketing research project that will be seen by those commissioning the report.

Question

Quizplus · Accepted Answer

This is true. The report or presentation is usually the final product of the marketing research project and is presented to the client or company that commissioned the research. It is rare for others outside the commissioning organization to see the full details of the research project.

A Report or Presentation of Marketing Research Is Often the Only