The Sybase metrics program described in the text showed that:
A)it is not possible for a B2B company to use website metrics effectively.
B)it is not possible to combine data from offline and online marketing campaigns in metrics programs.
C)combining website metrics and data from regional sales forces can shed light on the effectiveness of marketing activities.

Question

Quizplus · Accepted Answer

The Sybase metrics program showed that combining website metrics with data from regional sales forces can provide insight into the effectiveness of marketing activities. Option A and B are incorrect as they both make extreme and unsupported claims.

The Sybase Metrics Program Described in the Text Showed That