The primary criterion for choosing which web metrics are required to measure effectiveness is:
A)the metrics that are available from the server logs.
B)the objectives of Internet marketing.
C)the ability of web metrics firms to provide the necessary data.

Question

Quizplus · Accepted Answer

The primary criterion for choosing which web metrics to measure effectiveness should be based on the objectives of internet marketing. Each business may have different objectives such as increasing website traffic or conversion rates, and the metrics chosen should track progress towards these objectives. Server logs and web metrics firms can provide data, but it is important to select metrics that align with the specific goals of the business.

The Primary Criterion for Choosing Which Web Metrics Are Required