When describing their ability to measure the effectiveness of Internet marketing most marketers say they are:
A)confident they are measuring ROI effectively.
B)working to improve their measurement capabilities.
C)not satisfied with the commercial metrics platforms.

Question

Quizplus · Accepted Answer

Most marketers understand the importance of measuring the effectiveness of their Internet marketing efforts, but acknowledge that there is always room for improvement. They are actively working to improve their measurement capabilities and keep up with the ever-changing landscape of digital marketing.

When Describing Their Ability to Measure the Effectiveness of Internet