Website objectives should be established solely on the basis of the AIDA process that is well-known to marketers.

Question

Quizplus · Accepted Answer

While the AIDA process can be useful in guiding website design and content, website objectives should be established based on a variety of factors, including business goals, target audience needs, competition, and industry trends. The AIDA process stands for Attention, Interest, Desire, and Action, and is focused on guiding consumers through the stages of engagement with a product or service.

Website Objectives Should Be Established Solely on the Basis of the AIDA