Among the arguments for the importance of customer retention are:
A) it costs at least seven times as much to acquire a new customer as it does to retain an existing one.
B) a satisfied customer does not talk about the firm and product.
C) reducing customer defections will increase sales, but not necessarily profits.
Correct Answer:
Verified
Q1: Registration on a site can:
A)furnish data for
Q2: _ is one of the elements of
Q4: What are foundations of a CRM program?
A)Sales
Q5: Analytical CRM includes:
A)database enhancement.
B)performance measurement.
C)both of the
Q6: A CRM Vision includes using _ to
Q7: Among the reasons for the failure of
Q8: Cisco's success in customer reactivation depended upon:
A)collecting
Q9: The customer lifecycle allows marketers to:
A)identify their
Q10: _ is not a way in which
Q11: The components of customer lifetime value include:
A)all
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