Types of customer data that are important in good email marketing include:
A)physical mailing address.
B)purchasing behavior.
C)color and font preferences.

Question

Quizplus · Accepted Answer

Purchasing behavior is a crucial type of customer data for email marketing as it allows businesses to personalize emails and offer relevant products or promotions to customers based on their past purchases. Physical mailing address may be important for direct mail marketing, but it is not as relevant for email marketing. Color and font preferences may provide some insight into a customer's preferences, but it is not as important as purchasing behavior.

Types of Customer Data That Are Important in Good Email