Best practices for developing rich media ads include:
A) put as much interactivity into the ad as possible.
B) understand who your target audience is and how its members use the web.
C) do not include a call to action in a rich media ad.
Correct Answer:
Verified
Q6: Predictive models can be used to:
A)identify keywords
Q7: Marketing events include:
A)trade shows.
B)online product launches.
C)both of
Q8: Internet customer acquisition tools include:
A)affiliate programs.
B)online display
Q9: Ad serving:
A)makes it difficult for marketers to
Q10: An optimized press release:
A)is designed to encourage
Q12: Event-driven marketing is part of a trend
Q13: The new "Rising Stars" ad formats were
Q14: _ are designed to sign up other
Q15: Internet advertising formats:
A)are established by individual websites.
B)are
Q16: Which is a true statement about viral
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