Important characteristics of a direct-response offer include:

Question

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A direct-response offer must contain a clear call to action that prompts the prospective customer to take immediate action, such as making a purchase or responding to the offer in some way. Option A is not always the objective, as some direct-response offers may have other goals such as generating leads or building brand awareness. Option B is also incorrect, as deferred action would not be effective in a direct-response offer where the objective is to prompt an immediate response.

Important Characteristics of a Direct-Response Offer Include