The most effective Internet marketing programs make use of the Four I's.Identify each of them, carefully explain what it means and why it is important, and give an example of each in action in an Internet marketing program.
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Q31: It is impossible to calculate the value
Q32: It is not important whether the Internet
Q33: A direct-response offer must include a call
Q34: Information-driven marketing can be thought of as
Q35: NIKEiD is an example of:
A)an interactive website.
B)use
Q36: Response modeling is a form of predictive
Q37: In CLV calculations the discount rate is
Q39: A data warehouse is a repository where
Q40: The immediacy of the Internet can be
Q41: The text suggests that, as marketers learn
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