The marketing concept of service-dominated logic includes which of the following concepts?
A)Services are a key component of modern economic systems.
B)Customers are always co-creators of value.
C)Neither of the above.

Question

Quizplus · Accepted Answer

The marketing concept of service-dominated logic includes the concept that customers are always co-creators of value. This means that customers play an active role in creating the value they receive from a company's services. The concept also emphasizes that services are a key component of modern economic systems, but this alone is not sufficient to fully describe the service-dominated logic. Therefore, the correct answer is B.

The Marketing Concept of Service-Dominated Logic Includes Which of the Following