Sara Lee Industries spent considerable money and time developing a crustless bread.Prior to the introduction,the company had not conducted market research among its customers,but it was confident that its science and technology department had produced a successful new product.Based on this example,Sara Lee is a good example of a production-oriented company.

Question

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Sara Lee Industries was more focused on its technology and product development rather than understanding customer needs and preferences, which is a characteristic of production-oriented companies.

Sara Lee Industries Spent Considerable Money and Time Developing a Crustless