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Land O'Lakes Makes a Light Butter with Canola Oil That

Question 63

Multiple Choice
Land O'Lakes makes a light butter with Canola oil that has sixty percent less cholesterol and fifty percent less fat and calories than butter.This marketing gives the product a _____.

Land O'Lakes makes a light butter with Canola oil that has sixty percent less cholesterol and fifty percent less fat and calories than butter.This marketing gives the product a _____.


A) strategic edge
B) competitive advantage
C) tactical strength
D) marketing mix
E) mission statement

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