Blogs created by consumers can be used to assess customer attitudes toward new products as well as customer perceptions of new products.Marketers' ability to search for key words used in the blogs is an example of a change in the _____ factor of the external environment.
A) psychographic
B) technological
C) competitive
D) demographic
E) economic

Question

Quizplus · Accepted Answer

Blogging exists in the technological environment.

Blogs Created by Consumers Can Be Used to Assess Customer