When Krispy Kreme decided to expand its operation internationally,it chose to first make its doughnuts available in Canada to minimize its risk.In accordance with the policy of risk minimization,the company sold the right to manufacture and sell its doughnuts to Canadians.In other words,Krispy Kreme used:
A) contract manufacturing
B) direct investment
C) importing
D) a strategic alliance
E) licensing

Question

Quizplus · Accepted Answer

Krispy Kreme used franchising,which is a form of licensing.Franchising offers only slightly more risk than exporting.

When Krispy Kreme Decided to Expand Its Operation Internationally,it Chose