There are several tools marketing managers can use to increase cognitive dissonance,which enhances consumers' attitude toward their brand.

Name: There are several tools marketing managers can use to increase cognitive dissonance,which enhances consumers' attitude toward their brand.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Cognitive dissonance is an inner tension that a consumer experiences after recognizing an inconsistency between behavior and value or opinions,so marketers attempt to reduce the effects of cognitive dissonance.

There Are Several Tools Marketing Managers Can Use to Increase