In general,detailed,informative advertisements are most effective for high-involvement products because consumers actively search for additional information prior to making their decisions.

Question

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High-involvement products are those that require a significant amount of research and consideration before purchase. Consumers tend to actively seek out information about these products, and therefore detailed and informative advertisements can be effective in providing the necessary information to help them make informed decisions.

In General,detailed,informative Advertisements Are Most Effective for High-Involvement Products Because