Arm & Hammer is a well-known and respected brand of baking soda. The company has put it's brand name on several products,such as laundry detergent,toothpaste,kitty litter,and many more products. These are examples of:
A) brand transfers
B) brand modifications
C) brand banks
D) brand hierarchies
E) brand extensions

Question

Quizplus · Accepted Answer

Brand extensions occur when a well-known and respected brand name from one product category is extended to other product categories.

Arm & Hammer Is a Well-Known and Respected Brand of Baking