All of the following factors directly influence consumers' level of involvement in the purchase process EXCEPT:
A) consumer's age
B) previous experience with the product
C) perceived risk of negative consequences
D) social visibility of the purchased item
E) perceived risk of negative consequences as a result of the purchase

Question

Quizplus · Accepted Answer

Age is a demographic variable that doesn't necessarily influence a consumer's level of involvement.

All of the Following Factors Directly Influence Consumers' Level of Involvement