Marketing managers often use in-store promotions to stimulate sales of:
A) technical products
B) high-involvement products
C) high-priced products
D) industrial products
E) low-involvement products

Question

Quizplus · Accepted Answer

Because a low-involvement product has low potential risk for the consumer,it is easier to influence the consumer at the point of purchase.Marketing managers can use attention-getting devices to induce trial purchases.

Marketing Managers Often Use In-Store Promotions to Stimulate Sales Of