There are many travel agencies in the world.One of the largest is Thomas Cook,which is in England.The slogan the travel agency has used for years is,"Don't just book it.Thomas Cook it." The slogan implies that if you are making any travel plans,you should call the Thomas Cook agency and not some other agency.What learning concept is Thomas Cook relying on with this advertising claim?
A) selective retention
B) stimulus discrimination
C) perceptual generalization
D) selective generalization
E) stimulus generalization

Question

Quizplus · Accepted Answer

Stimulus discrimination occurs when consumers learn to differentiate among similar products.

There Are Many Travel Agencies in the World