Coca-Cola It Is Almost 100 Degrees Outside, and Ed Is on on His

Coca-Cola
It is almost 100 degrees outside, and Ed is on his way to the supermarket to buy groceries. His air conditioner is broken, so he is hot and thirsty. Ed notices a billboard featuring an ice-cold Coca-Cola. Ed remembers he is out of Coke. Once in the store, Ed heads straight for the soft-drink aisle and picks up a twelve-pack of Coke.
-Refer to Coca-Cola. The fact that Ed paid attention to the billboard is an example of:

A) selective perception
B) selective exposure
C) selective distortion
D) selective retention
E) selective discrimination