One segment of the business market has primary goals that differ from the ordinary business goals such as profit,market share,or return on investment.This segment includes many schools,churches,and civic clubs and is often called the _____ market.

Question

Quizplus · Accepted Answer

Institutions such as schools,churches,and hospitals have service or activity goals,but not profit goals,yet are an important business market.

One Segment of the Business Market Has Primary Goals That