PAS Systems has developed a new product--an unobtrusive flashlight-alcohol detector.The flashlight readings are inadmissible in court but are used by police officers to decide whether to hold someone for a sobriety test.Each one costs $600.After seeing a prototype brought back by one of its employees from a highway safety convention,the Georgia Governor's Office of Highway Safety decided to equip every DUI officer with one.In this example,the individual who attended the convention had the roles of _____ in the buying center.

Question

Quizplus · Accepted Answer

As an influencer,the person brought the flashlight to the attention of his or her office.As a gatekeeper,the person determined whether to show the flashlight or keep the information private.

PAS Systems Has Developed a New Product--An Unobtrusive Flashlight-Alcohol Detector