The slogan used by GlaxoSmithKline,"Disease has no greater enemy" indicates the pharmaceutical company relies heavily on benefit segmentation variables.

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The slogan emphasizes the company's focus on fighting diseases, which is a benefit that would be important to individuals who are suffering from illness. This indicates that GlaxoSmithKline is using benefit segmentation variables to target its marketing efforts towards this group of consumers.

The Slogan Used by GlaxoSmithKline,"Disease Has No Greater Enemy" Indicates